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Publishing Perspectives: Wikis, Structure, and Publishing
For the last couple of years, we have been doing something that is rare among publishers. We have been developing books using both a wiki and XML-based structured writing. On the surface, these two...
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Publishing Perspectives: A Tale of Three Covers
Covers don’t matter, until they do. We just released three books with three completely different covers and three different stories. Each had different challenges, and each had a new lesson. The easy...
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Publishing Perspectives: The Year in Review
To start out the new year, I reviewed XML Press book sales for the last three years. The actual numbers weren’t a big surprise; we track sales closely. But I decided to look deeper and see what I could...
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Publishing Perspectives: The Proof is in the Printing
For several years I flew search and rescue missions with the Civil Air Patrol (CAP) in Colorado. One of our jobs was searching for lost hikers and missing airplanes. As part of our training, we learned...
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Publishing Perspectives: Six Steps to a Perfect Title
Are you tired of seeing article titles like Seven Secrets to Stunning Success or Ten Tips for Tackling the Terrible Twos? As much as we roll our eyes when the Huffington Post or Digg trots out another...
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Publishing Perspectives: Writing a Book Proposal
As a publisher, we receive a fair number of book proposals, and frankly, most of them are pretty bad. They range from proposals for books that are clearly outside our niche to proposals that look like...
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Publishing Perspectives: Conquering the Summit
It’s STC Summit time again, so I thought I’d say a few words about how I view the Summit as a publisher. The People Without a doubt, the main thing I look forward to is reconnecting, in person, with...
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Publishing Perspectives: Net Neutrality
If you’re like me, you use a news aggregator. These are sites like The Huffington Post (news and politics), sports.net (sports), and altsounds (music). Each site focuses on different topics, but they...
View ArticlePublishing Perspectives: Fonts and Fashion
If you love it [Comic Sans], you don’t know much about typography. If you hate it, you really don’t know much about typography either, and you should get another hobby. —Vincent Connare, Inventor of...
View ArticlePublishing Perspectives: Editing
I knew I needed a break when I looked at a fortune cookie and the first thing I saw was a comma splice. Instead of reading the fortune, I immediately started looking for superstar word wielder Marcia...
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